Understanding a client's business is only the start to earning their confidence.
Being able to develop strategies that drive innovation and foster growth are requisites to maintaining a long-term client relationship.
Information Achitecture, Content Strategy, User Experience and Visual Design are fundemental pillars that make quality design a reality.
Understanding your brand is essential to ensuring that each of these pillars stands upright.
If you want to build quality software, you have to build a solid foundation for each system layer to rest upon.
That means focusing on the bigger picture and not simply features and functionality.
Not all business need or want to invest the time and energy maintaining their site or application.
Providing application support as well as managing infrastructure are crucial to reducing a business overhead and costs.